Category Archives: General

Taking time off can be difficult, especially if you fear things might stall or fall apart without you there.

A banner is a large piece of fabric or flag used to advertise a business by displaying a slogan, logo, symbol, or promotional offer. It is one of the oldest forms of advertising, and it is still around today because it is low cost and effective.

A unique selling proposition, or USP, differentiates your business from your competitors. It helps you stand out and is why customers decide to buy from you over competitors.

Both direct mail—the printed word—and websites are essential in promoting your business.

Clutter can be detrimental to your success.

Marketing takes time and money to execute well, which means it needs to hit the mark and provide a good return on investment.

Burnout is extreme fatigue often caused by work-life imbalance and a lack of social support.

It’s an exciting time. You have a new product or service, and you want to let the world know.

The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. 

It is nice to have an endless budget for marketing; however, most of us don’t have that luxury.