Author Archives: dougsmith67

It’s an exciting time. You have a new product or service, and you want to let the world know.

The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. 

It is nice to have an endless budget for marketing; however, most of us don’t have that luxury.

It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees?

You know you need to do direct mail.

One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual “noise” that we all experience on a daily basis.

A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns.

It’s not ideal, and we don’t necessarily like to talk about it, but conflict does happen in the workplace.

Promotional calendars are an ingenious marketing tool to target loyal and prospective customers. 

Engagement marketing places the customer at the center of the picture.