Author Archives: dougsmith67

You know direct mail works and has worked for decades. But now the question is: How can you save money on mailing your next project?

Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics.

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business.

You might think of Twitter, Facebook, and email when you think of marketing.

Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly.

Loyal customers are extremely valuable.

Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail.

If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer?