What is the value of a customer?
Author Archives: dougsmith67
4 Direct Mail Tips to Attract Gen Z’s “Digital Natives”
Generation Z—those who follow Millennials—includes people born between 1998 and 2015.
Psychographics Sell: Finding the “Why” Behind the “Buy”
In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food.
Unbeatable Packaging Ideas for 2021
Want to sharpen your appearance in 2021?
Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 2)
Certain horrible habits drive others away.
Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 1)
Annoying people are everywhere.
Brand Messages that Spark Sales: Why Authenticity is More Important Than Ever
As pandemic patience wanes, consumers are getting restless.
Print Perfection: Achieve Foolproof Production with this Pre-Printing Checklist
Have you ever rushed out the door and slipped on an icy sidewalk?
How to Double Your Sales with Successful Catalog Marketing
Do printed catalogs still work?
Disable Defenses by Creating Curiosity with Your Marketing
You want your prospects to understand how your products can solve their problems, so they’ll be moved to make a purchase.
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