Author Archives: dougsmith67

Direct mail offers results that other channels just can’t match.

One day, a hare was making fun of the tortoise for being so slow.

Your home wouldn’t be complete without the paint, and print projects also come alive when you add beautiful finishes.

Do you want to be a consumer-first marketer?

Every curveball starts as a fastball – until it dives out of range as it approaches the plate.

Do you want to grab attention or showcase your brand? First impressions are vital!

Words and messages are communicated in so many ways – through vocabulary selection, images, tone or personality, and even through design.

Unless you sell beach hats or slushies, summer can be a slow season for many businesses.

Every person has go-to brands for the things they buy – from their car and their phone to their coffee, cosmetics, or slippers.

More than 40 years ago, Dale Miller conducted a study that compared two groups of executives.